March 26th, 2010 at 2:09 am
Found these gorgeous old promotional materials for some ancient type foundries and print shops. They are so detailed and ornate, to think it was all hand made back then is amazing! The designers back then did have some analog assistance though, the machine illustrated in the last image is a curving machine, used to make brass rules to get those perfect curves, and this was before Si Scott!
Also, the H. Berthold card is legendary! The foundry established by Hermann Berthold in Berlin. Responsable for Helvetica’s forefather, Akzidenz-Grotesk. They were also responsable for reviving such heavy weights (and i don’t mean bold / oblique ) as Garamond, Caslon, Baskerville, and Bodoni.
Found via: sheaff-ephemera.com