UP THERE from Jon on Vimeo.

An amazing short documentary on NYC sign painters called Up There, produced by the forward thinking ad agency, Mother. Between jumbo screens and vinyl; a dying trade within advertising. Personally i love and pay more attention to hand painted advertising, an aged craft that has human sweat and blood behind it, and i feel less like the ad is cheaply being jammed down my throat by the now mechanical / digital world that advertising has become.

It’s also wonderful when you see an old, faded, hand painted ad on a building, it’s the only advertising that i feel adds to the city’s character.

Found via: World’s Best Ever