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	<title>Blog &#124; The Norik &#187; Branding</title>
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	<link>http://blog.thenorik.com</link>
	<description>Blog of Artist / Graphic Designer Norik</description>
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		<title>Vintage Foundry &amp; Print Shops</title>
		<link>http://blog.thenorik.com/inspiration/vintage-foundry-print-shops/</link>
		<comments>http://blog.thenorik.com/inspiration/vintage-foundry-print-shops/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 06:09:25 +0000</pubDate>
		<dc:creator>Norik</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://blog.thenorik.com/?p=524</guid>
		<description><![CDATA[





Found these gorgeous old promotional materials for some ancient type foundries and print shops. They are so detailed and ornate, to think it was all hand made back then is amazing! The designers back then did have some analog assistance though, the machine illustrated in the last image is a curving machine, used to make [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.thenorik.com/wp-content/uploads/2010/03/balttypounion150-2.jpeg"><img class="alignnone size-medium wp-image-525" title="balttypounion150-2" src="http://blog.thenorik.com/wp-content/uploads/2010/03/balttypounion150-2-424x260.jpg" alt="balttypounion150-2" width="424" height="260" /></a></p>
<p><a href="http://blog.thenorik.com/wp-content/uploads/2010/03/berthold93-150-2.jpeg"><img class="alignnone size-medium wp-image-526" title="berthold93-150-2" src="http://blog.thenorik.com/wp-content/uploads/2010/03/berthold93-150-2-424x335.jpg" alt="berthold93-150-2" width="424" height="335" /></a></p>
<p><a href="http://blog.thenorik.com/wp-content/uploads/2010/03/franklintype2-150-2.jpeg"><img class="alignnone size-medium wp-image-527" title="franklintype2-150-2" src="http://blog.thenorik.com/wp-content/uploads/2010/03/franklintype2-150-2-424x252.jpg" alt="franklintype2-150-2" width="424" height="252" /></a></p>
<p><a href="http://blog.thenorik.com/wp-content/uploads/2010/03/hagarsaxe150-2.jpeg"><img class="alignnone size-medium wp-image-528" title="hagarsaxe150-2" src="http://blog.thenorik.com/wp-content/uploads/2010/03/hagarsaxe150-2-424x269.jpg" alt="hagarsaxe150-2" width="424" height="269" /></a></p>
<p><a href="http://blog.thenorik.com/wp-content/uploads/2010/03/prentissgrolierclouse150-2.jpeg"><img class="alignnone size-medium wp-image-529" title="prentissgrolierclouse150-2" src="http://blog.thenorik.com/wp-content/uploads/2010/03/prentissgrolierclouse150-2-424x256.jpg" alt="prentissgrolierclouse150-2" width="424" height="256" /></a></p>
<p><a href="http://blog.thenorik.com/wp-content/uploads/2010/03/thewrinkler150-3.jpeg"><img class="alignnone size-medium wp-image-530" title="thewrinkler150-3" src="http://blog.thenorik.com/wp-content/uploads/2010/03/thewrinkler150-3-424x319.jpg" alt="thewrinkler150-3" width="424" height="319" /></a></p>
<p>Found these gorgeous old promotional materials for some ancient type foundries and print shops. They are so detailed and ornate, to think it was all hand made back then is amazing! The designers back then did have some analog assistance though, the machine illustrated in the last image is a curving machine, used to make brass rules to get those perfect curves, and this was before <a title="Si Scott" href="http://www.siscottstudio.com/" target="_blank">Si Scott</a>!</p>
<p>Also, the H. Berthold card is legendary! The foundry established by Hermann Berthold in Berlin. Responsable for Helvetica&#8217;s forefather, Akzidenz-Grotesk. They were also responsable for reviving such heavy weights (and i don&#8217;t mean bold / oblique ) as Garamond, Caslon, Baskerville, and Bodoni.</p>
<p>Found via: <a href="http://www.sheaff-ephemera.com/list/artistic_printing_album/" target="_blank">sheaff-ephemera.com</a></p>
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		<title>BNE 12.10.09 NYC</title>
		<link>http://blog.thenorik.com/inspiration/bne-12-10-09-nyc/</link>
		<comments>http://blog.thenorik.com/inspiration/bne-12-10-09-nyc/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 19:17:52 +0000</pubDate>
		<dc:creator>Norik</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Street Art / Graffiti]]></category>

		<guid isPermaLink="false">http://blog.thenorik.com/?p=474</guid>
		<description><![CDATA[

BNE 12.10.09 from ANIMALnewyork.com on Vimeo.
One of the most prolific and mysterious graffiti artists of the last decade, BNE; whom you&#8217;ve more than likely seen his super adhesive stickers somewhere in the world, is having his first exhibition tomorrow in NYC. Sponsored by the online zine ANIMAL and the ad agency Mother.
Some consider his tag [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.thenorik.com/wp-content/uploads/2009/12/bne2ss.jpg"><img class="alignnone size-medium wp-image-475" title="bne2ss" src="http://blog.thenorik.com/wp-content/uploads/2009/12/bne2ss-424x288.jpg" alt="bne2ss" width="424" height="288" /></a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="424" height="281" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7709848&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=FF7700&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="424" height="281" src="http://vimeo.com/moogaloop.swf?clip_id=7709848&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=FF7700&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/7709848">BNE 12.10.09</a> from <a href="http://vimeo.com/animalnewyork">ANIMALnewyork.com</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>One of the most prolific and mysterious graffiti artists of the last decade, BNE; whom you&#8217;ve more than likely seen his super adhesive stickers somewhere in the world, is having his first <a title="BNE Exhibit" href="http://animalnewyork.com/bne-exhibit-12-10-09/" target="_blank">exhibition tomorrow</a> in NYC. Sponsored by the online zine <a title="Animal" href="http://animalnewyork.com/bne-exhibit-12-10-09/" target="_blank">ANIMAL</a> and the ad agency <a title="Mother" href="http://www.mothernewyork.com" target="_blank">Mother</a>.</p>
<p>Some consider his tag to over shadow many major global brands. A real lesson in branding.</p>
]]></content:encoded>
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		<title>Scandinavian Logos</title>
		<link>http://blog.thenorik.com/inspiration/scandinavian-logos/</link>
		<comments>http://blog.thenorik.com/inspiration/scandinavian-logos/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 19:39:17 +0000</pubDate>
		<dc:creator>Norik</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://blog.thenorik.com/?p=423</guid>
		<description><![CDATA[






The scandinavians really have an eye for the fundamental design principles. These logos from the 60&#8217;s and 70&#8217;s have a tight grasp on form and typography. I feel these embody everything a logo should be; simple, accessible, scalable.
There are a ton of other great ones at Oliver Thomas&#8217; flickr.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-426" title="3852975055_dffe870910" src="http://blog.thenorik.com/wp-content/uploads/2009/10/3852975055_dffe870910-424x424.jpg" alt="3852975055_dffe870910" width="424" height="424" /></p>
<p><a href="http://blog.thenorik.com/wp-content/uploads/2009/10/3874614619_dee06009fa.jpg"><img class="alignnone size-medium wp-image-430" title="3874614619_dee06009fa" src="http://blog.thenorik.com/wp-content/uploads/2009/10/3874614619_dee06009fa-424x424.jpg" alt="3874614619_dee06009fa" width="424" height="424" /></a></p>
<p><a href="http://blog.thenorik.com/wp-content/uploads/2009/10/3857726463_646098d286.jpg"><img class="alignnone size-medium wp-image-429" title="3857726463_646098d286" src="http://blog.thenorik.com/wp-content/uploads/2009/10/3857726463_646098d286-424x424.jpg" alt="3857726463_646098d286" width="424" height="424" /></a></p>
<p><a href="http://blog.thenorik.com/wp-content/uploads/2009/10/3857726463_646098d286.jpg"></a><img class="alignnone size-medium wp-image-424" title="3852972815_7ca8626baa" src="http://blog.thenorik.com/wp-content/uploads/2009/10/3852972815_7ca8626baa-424x424.jpg" alt="3852972815_7ca8626baa" width="424" height="424" /></p>
<p><a href="http://blog.thenorik.com/wp-content/uploads/2009/10/3854155478_2ea2ac5330.jpg"><img class="alignnone size-medium wp-image-428" title="3854155478_2ea2ac5330" src="http://blog.thenorik.com/wp-content/uploads/2009/10/3854155478_2ea2ac5330-424x424.jpg" alt="3854155478_2ea2ac5330" width="424" height="424" /></a></p>
<p><a href="http://blog.thenorik.com/wp-content/uploads/2009/10/3853366455_4816023ba0.jpg"><img class="alignnone size-medium wp-image-427" title="3853366455_4816023ba0" src="http://blog.thenorik.com/wp-content/uploads/2009/10/3853366455_4816023ba0-424x424.jpg" alt="3853366455_4816023ba0" width="424" height="424" /></a></p>
<p><a href="http://blog.thenorik.com/wp-content/uploads/2009/10/3853366455_4816023ba0.jpg"></a><a href="http://blog.thenorik.com/wp-content/uploads/2009/10/3852974125_eb872d574c.jpg"><img class="alignnone size-medium wp-image-425" title="3852974125_eb872d574c" src="http://blog.thenorik.com/wp-content/uploads/2009/10/3852974125_eb872d574c-424x424.jpg" alt="3852974125_eb872d574c" width="424" height="424" /></a></p>
<p>The scandinavians really have an eye for the fundamental design principles. These logos from the 60&#8217;s and 70&#8217;s have a tight grasp on form and typography. I feel these embody everything a logo should be; simple, accessible, scalable.</p>
<p>There are a ton of other great ones at <a href="http://www.flickr.com/photos/ad_symphoniam" target="_blank">Oliver Thomas&#8217;</a> flickr.</p>
]]></content:encoded>
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